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1 marketing orientation
Englisch-Deutsch Fachwörterbuch der Wirtschaft > marketing orientation
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2 marketing orientation
марк. ориентация маркетинга (сосредоточение маркетинговых усилий в определенной области, напр., на совершенствовании товаров, на повышении качества обслуживания потребителей, на увеличении продаж и т. д.)See: -
3 marketing orientation
optique f marketing -
4 marketing orientation
Реклама: ориентация маркетинга (в деятельности фирмы), ориентация на маркетинг -
5 marketing
marketing ['mɑ:kɪtɪŋ](selling) commercialisation f, distribution f; (promotion, study, theory, field) marketing m, mercatique f, commercialisation f;∎ to work in marketing travailler dans le marketing►► marketing analyst analyste mf mercaticien(enne);marketing approach démarche f marketing;marketing audit audit m marketing;marketing auditor audit m marketing, auditeur(trice) m,f marketing;marketing budget budget m marketing;marketing campaign campagne f de marketing;marketing channel circuit m de commercialisation ou distribution;marketing communications channel canal m de communication commerciale;marketing company entreprise f de marketing;marketing concept concept f de marketing;marketing consultancy (service, activity) conseil m en marketing;marketing consultancy firm société f de conseil en marketing;marketing consultant conseiller(ère) m,f commercial(e), mercaticien(enne) m,f;marketing costs frais mpl de commercialisation;marketing department service m du marketing;marketing director directeur(trice) m,f du marketing, dirco m, directeur(trice) m,f commercial(e);marketing engineering marketing m informatisé;marketing environment environnement m commercial, environnement m marketing;marketing executive responsable mf du marketing, cadre m en marketing;marketing expert mercaticien(enne) m,f;marketing fit ajustement m stratégique;marketing information system système m d'information marketing;marketing intelligence intelligence f marketing;marketing intelligence system système m d'intelligence marketing;marketing management gestion f du marketing;marketing manager directeur(trice) m,f du marketing, responsable mf du marketing;marketing mix marchéage m, marketing mix m, logistique f commerciale;marketing myopia myopie f marketing;marketing network réseau m ou circuit m de commercialisation;marketing orientation optique f marketing;marketing plan plan m marketing;marketing policy politique f de commercialisation;marketing research recherche f commerciale;marketing spectrum marchéage m;marketing spend dépenses fpl de marketing;marketing strategy stratégie f marketing;marketing study étude f commerciale, étude f marketing;marketing subsidiary filiale f de distribution;marketing team équipe f commerciale;marketing technique technique f commerciale;marketing tool outil m de marketing -
6 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
7 marketing
(study, theory) marketing m, mercatique f; (of product) commercialisation fmarketing agreement accord m de commercialisation;marketing analyst analyste m f mercaticien(enne);marketing approach démarche f marketing;marketing audit audit m marketing;marketing auditor audit marketing, auditeur(trice) m, f marketing;marketing budget budget m marketing;marketing campaign campagne f de marketing;marketing channel circuit m de commercialisation ou de distribution;marketing communications channel canal m de communication commerciale;marketing company entreprise f de marketing;marketing concept concept m de marketing;marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;marketing consultant conseiller(ere) m, f commercial(e);marketing costs frais m pl de commercialisation;marketing department service m du marketing;marketing efficiency efficacité f du marketing;marketing efficiency study contrôle m d'efficacité du marketing;marketing environment environnement m commercial ou marketing;marketing executive responsable m f du marketing;marketing expert mercaticien(enne) m, f;marketing fit ajustement m stratégique;marketing implementation mise f en place marketing;COMPUTING marketing information system système m d'information marketing;marketing intelligence intelligence f marketing;marketing intelligence system système d'intelligence marketing;marketing management gestion f du marketing;marketing manager directeur(trice) m, f du marketing;marketing mix marchéage m, marketing mix m;marketing myopia myopie f marketing;marketing network réseau m de commercialisation;marketing orientation optique f marketing;marketing plan plan m marketing;marketing planner responsable m f de planification marketing;marketing planning planification f marketing;marketing policy politique f de commercialisation;marketing questionnaire questionnaire f d'étude de marché;marketing research recherche f commerciale;marketing spectrum marchéage;marketing spend dépenses f pl de marketing;marketing strategy stratégie f marketing;marketing study étude f commerciale ou marketing;marketing subsidiary filiale f de distribution;marketing target cible f commerciale;marketing team équipe f commerciale;marketing techniques techniques f pl commerciales;marketing tool outil m de marketing -
8 marketing response
марк. маркетинговый отклик*See:б) (изменение маркетинговой деятельности в ответ на какое-л. событие, напр., усиление или ослабление маркетинговых усилий в ответ на изменение предпочтений потребителей)See: -
9 структура маркетинга
В основе структуры маркетинга лежат три основные идеи: ориентация маркетинга, маркетинговые исследования и управление маркетингом. — The pattern of marketing is based on three key ideas: marketing orientation, marketing research and marketing management.
Russian-English Dictionary "Microeconomics" > структура маркетинга
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10 ориентация маркетинга
Основные принципы управления предприятием, полученные на основе признания необходимости сознательного планирования и контроля процесса маркетинга в рамках компании. — The philosophy of business management which derives from the acceptance of the need to plan and control the marketing process consciously within a company.
Russian-English Dictionary "Microeconomics" > ориентация маркетинга
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11 Vertriebsbüro
Vertriebsbüro n LOGIS distribution office, DO, dock operations, DO* * ** * *Vertriebsbüro
selling agency;
• sich immer mehr dem Vertriebsdenken zuwenden to grow in marketing mindedness;
• Vertriebsdirektor marketing director, merchandising manager;
• Vertriebseinrichtungen distribution equipment (facilities), marketing (sales) facilities, sales devices;
• Vertriebserfahrung[en] marketing know-how (experience);
• Vertriebsergebnis sales result;
• Vertriebsfachleute marketing people, distributive salesman;
• Vertriebsfachmann marketing specialist (man, economist, expert), distributive salesman;
• Vertriebsfeinheiten marketing touches;
• Vertriebsfirma distributing company;
• Vertriebsförderung sales promotion;
• Vertriebsfunktionen marketing functions;
• Vertriebsgebiet sales (trading) territory, distribution outlet;
• großräumiges Vertriebsgebiet large-scale distribution operation;
• Vertriebsgebiet erschließen to make up a market;
• Vertriebsgemeinkosten selling expenses;
• verrechnete Vertriebsgemeinkosten allocated sales overhead expenses;
• Vertriebsgemeinschaft sales combine (syndicate, group);
• Vertriebsgenossenschaft cooperative marketing association;
• Vertriebsgesellschaft trading (agency, marketing) company, sales organization (company, association), distributive enterprise, distributing agency, marketing subsidiary (corporation, US);
• Vertriebsgesetzgebung marketing legislation;
• Vertriebsgewinn sales profit;
• unabhängiger Vertriebshändler independent distributor;
• Vertriebsidee sales idea;
• Vertriebsingenieur salesman engineer, engineer salesman;
• Vertriebskalkulation sales estimate;
• Vertriebskanäle trade channels, channels and outlets;
• elektronische Vertriebskanäle electronic distribution channels;
• neue Vertriebskanäle aufbauen to develop new distribution channels;
• Vertriebskartell marketing cartel;
• Vertriebskaufmann sales promoter;
• Vertriebskenntnisse market skill;
• Vertriebskennzahlen distribution indices;
• Vertriebskontrolle sales progress (marketing) control, orderly marketing (US);
• Vertriebskosten cost (expense) of marketing, marketing (distribution, sales, selling) costs (expense), cost of sales, costs of distribution;
• Vertriebskostenanalyse distribution-cost analysis;
• Vertriebskunde marketing;
• Vertriebslager sales stock;
• Vertriebslagerbestände products for sale;
• Vertriebsleiter sales (distribution) manager, marketing director (manager), market functionary, (für Markenartikel) brand manager, (Verlagshaus) circulation manager;
• Vertriebsleitung marketing management;
• Vertriebslenkung controlled distribution;
• Vertriebsmaßnahmen marketing transactions;
• Vertriebsmathematik mathematics of distribution;
• Vertriebsmethoden distribution (sales, marketing, selling) methods;
• Vertriebsmitarbeiter sales force;
• Vertriebsmöglichkeiten distribution opportunities;
• Vertriebsmonopol sales monopoly;
• Vertriebsnetz distribution (sales) network;
• Vertriebsniederlassung sales (distributive) agency, branch sales office;
• Vertriebsorganisation sales (merchandising) organization, distributor;
• Vertriebs- und Kundendienstorganisation sales and service organization;
• Vertriebsorientierung marketing orientation;
• Vertriebspersonal marketing personnel;
• Vertriebsplan distribution (sales) plan;
• Vertriebsplanung marketing mix (US). -
12 Absatzorientierung
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13 ukierunkowa|nie
Ⅰ sv ⇒ ukierunkować Ⅱ n książk. (tendencja) orientation, inclination- rynkowe ukierunkowanie produkcji a marketing orientation of productionThe New English-Polish, Polish-English Kościuszko foundation dictionary > ukierunkowa|nie
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14 ориентация маркетинга
Advertising: marketing orientation (в деятельности фирмы)Универсальный русско-английский словарь > ориентация маркетинга
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15 ориентация на маркетинг
Advertising: marketing orientationУниверсальный русско-английский словарь > ориентация на маркетинг
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16 Vertriebsorientierung
Vertriebsorientierung
marketing orientation -
17 Absatzorientierung
fmarketing orientation -
18 programa
m.1 program.programa electoral platformprograma espacial space programprograma de fiestas program of events2 schedule, program.3 program.programa concurso quiz (show)programa de entrevistas talk showprograma de humor comedy show4 program (computing).programa informático computer program5 cycle.programa de lavado wash cycle6 pickup.pres.indicat.3rd person singular (él/ella/ello) present indicative of spanish verb: programar.imperat.2nd person singular (tú) Imperative of Spanish verb: programar.* * *1 (gen) programme (US program)2 INFORMÁTICA program3 EDUCACIÓN (de un curso) syllabus4 (plan) plan\programa electoral election manifesto, US election program* * *noun m.* * *SM1) [de curso, actividades, TV, Radio] programme, program (EEUU)programa de gimnasia — exercise plan o regime
programa de estudios — curriculum, syllabus
programa electoral — electoral programme, electoral program (EEUU), election manifesto
programa nuclear — nuclear programme, nuclear program (EEUU)
2) (Cine)3) (Inform) program4) Cono Sur * (=amorío) love affair* * *1)a) (Rad, TV) program*programa doble — (Cin) double bill, double feature
b) ( folleto) program*2) (programación, plan) program*un programa de visitas muy apretado — a very tight program o schedule
eso no estaba en el programa! — (fam) that wasn't part of the plan! (colloq)
3)a) ( político) program*b) (Educ) ( de asignatura) syllabus; ( de curso) curriculum, syllabus4) (Inf, Elec) program*5) (RPl fam) ( conquista) pickup (colloq)* * *= agenda, programme [program, -USA], programme area, software program, catalogue, programme schedule.Ex. The session on library and information services to people with disabilities addressed on agenda developed out of the feedback from various regional groups.Ex. Programs are available which generate alphabetical listings, including lead-in terms, reciprocal entries, hierarchical displays and other special sections of the thesaurus.Ex. Now that financial stringencies were the order of the day, libraries had to compete with the more pressing needs of other programme areas, like education, social services, and housing, for dwindling resources.Ex. In the Internet, a client is a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance.Ex. This discussion of present trends is based on a survey of course offerings as found in library school catalogues.Ex. Programme schedules are subject to change without prior notification.----* actualización de programa informático = maintenance release.* archivo de programas = programme file.* centro de apoyo a los programas de estudios = curriculum material center.* colección de programas informáticos = software library.* conjunto de programas = workbench, workbench.* demostración de programa = software demo.* desactivar un programa de protección = unlock + protection program(me).* desarrollo de programas = software development.* descodificar una programa de encriptación = crack + encryption software.* ejecución del programa = computer run.* elaborar un programa = draw up + program(me).* homologar un programa = accredit + programme.* paquete de programas = package.* paquete de programas de ordenador = software package.* paquete integrado de programas = software suite.* paquetes de programas = programme packages.* poner en funcionamiento un programa = implement + program(me).* presentar un programa = present + programme.* programa académico = academic programme.* programa acelerado = crash program(me).* programa antivirus = antivirus software, antivirus programme.* programa añadido = plug-in program, plug-in.* programa autodidacta = tutorial, tutorial program(me).* programa básico = Core Programme.* programa bibliotecario = library program(me).* programa cliente = browser software, browser.* programa compilador = compiler.* programa creador de informes = report writer.* programa cultural = cultural programme.* programa de acceso a Internet = browser software.* programa de actividades = timetable of activities, calendar of events, events calendar.* programa de actuación = programme of action, action programme, action plan, operating programme.* programa de adultos = adult programme.* programa de alfabetización = literacy programme, literacy movement.* programa de alfabetización de adultos = adult literacy programme.* programa de análisis de ficheros de transacciones = log analysis software.* programa de búsqueda = search software, search software package.* programa de capacitación = training programme.* programa de código abierto = open source software.* programa de comunicaciones = communication software, communications software.* programa de conexión = logging programme.* programa de corrección ortográfica = spelling correction program.* programa de correo electrónico = electronic mail system.* programa de curso = course program(me).* programa de debate = talk show.* programa de descodificación = cracker.* programa de dinamización bibliotecaria = library outreach programme.* programa de doctorado = doctoral program(me), doctoral degree programme.* programa de dominio público = public domain software.* programa de edición de texto = editor.* programa de ejercicio físico = exercise programme.* programa de entrevistas = talk show.* programa de escritores en estancia = writers in residence programme.* programa de estudio = programme of study.* programa de estudios = course brochure, educational program(me), school program(me), study program(me), syllabus [syllabi/syllabuses, -pl.], education programme.* programa de estudios común = common core syllabus.* programa de estudios homologado = accredited programme.* programa de extensión bibliotecaria = library outreach programme.* programa de formación = training programme, training scheme, instructional programme.* programa de formación en el trabajo = in-service training program(me).* programa de gestión bibliográfica personal = personal bibliographic software.* programa de gestión bibliotecaria = library software package.* programa de gestión de bases de datos = database management software.* programa de gestión de datos = database management software.* Programa de Gestión de Registros y Archivos (RAMP) = Records and Archives Management Programme (RAMP).* programa de gestión documental = information retrieval software.* programa de gestión financiera = cash management package, cash management software.* programa de grabación en CD = burning software.* programa de humor = comedy programme.* programa de imitación = mimicry software.* programa de inserción social = Head Start program.* programa de intercambio = exchange programme.* programa de introducción a la biblioteca = library training programme.* programa de inversiones = investment program(me).* programa de investigación = research agenda.* programa + dejar de funcionar = programme + crash.* programa de la asignatura = learning program(me).* programa del congreso = conference programme.* programa del curso = course syllabus.* programa de lectura = reading programme.* programa de marketing = marketing programme.* programa de mayor audiencia = prime time show, prime time programme.* programa de medición de los recursos usados = metering software.* programa de montaje de aplicaciones = software packager.* programa de navegación por las redes = network navigator.* programa de noticias = news programme.* programa de ordenador = computer programme.* programa de orientación = orientation programme.* programa de orientación bibliográfica = bibliographic instruction program(me).* programa de prácticas en la empresa = internship program(me), internship.* programa de protección = protection program(me), software protection program(me).* programa de prueba beta = beta test programme.* programa de radio = radio broadcast, radio programme, radio show.* programa de televisión = television programme, television broadcast, television show, TV show.* programa de trabajo = work schedule.* programa de trabajo como interno residente = residency programme, residency.* programa de utilidades = utilities.* programa de viaje = travel plan.* programa didáctico = courseware.* programa educativo = educational program(me), education programme, instructional programme, learning program(me).* programa electoral = ticket.* programa en CD-ROM = CD-ROM software.* programa ensamblador = assembler program.* programa filtro = filtering software.* programa fuente = source programme.* programa fundamental = Core Programme.* programa gratuito = user-supported software.* programa informático = computer programme, software system, computer application.* programa informático comercial = off-the-shelf software, turnkey system, turnkey software system, pre-written software, commercial application.* programa informático con mantenimiento incluido = supported software.* programa informático hecho por encargo = tailor-made software.* programa integrado de gestión de bibliotecas = integrated library system (ILS), integrated library management system (ILMS).* programa intensivo = crash program(me).* programa maligno = malware, malicious software.* programa mixto de clases y práctica en la empresa = sandwich programme.* programa MOO (multiusuarios y orientado a objetos) = MOO (Multi-user Object Oriented) software.* Programa Mundial de Alimentos, el = World Food Programme, the.* Programa Nacional para las Adquisiciones y la Catalogación (NPAC) = National Program for Acquisitions and Cataloging (NPAC).* Programa Nacional para las Publicaciones Seriadas (NSDP) = National Serials Data Program (NSDP).* programa nuclear = nuclear programme.* programa objeto = object program(me).* programa para descifrar contraseñas = password cracking programme.* programa para el aprendizaje de idiomas = language-learning sofware.* programa para inventariar = inventory program.* programa personalizado = tailor-made software.* programa piloto = pilot program(me).* Programa Piloto sobre Discos Opticos = Optical Disc Pilot Program.* programa político = ticket.* programa presidencial = presidential programme.* programa principal = Core Programme.* programa puente = interface.* programa que se añade = add-on pack.* programa respiro = respite care.* programas básicos = basic software.* programas comerciales = commercial software.* programas de acceso = access software.* programas de alfabetización = literacy promotion.* programas de automatización de bibliotecas = library automation software.* programas de estudios = syllabi.* programas de recuperación = retrieval software.* programas de software libre = freeware.* programas distribuidos por el autor = shareware.* programa servidor = server software program.* programas espía = spyware.* programas espía de anuncios = adware.* programas HyperCard = HyperCard software.* programas informáticos = software, computer software.* programas informáticos comerciales = commercial software.* programas intermedios = middleware.* programas malignos = badware.* programa social = social program(me).* programas para la gestión de mapas = map software.* programas televisivos de entretenimiento = entertainment television.* promover un programa = launch + program(me).* tecla de función del programa = programme function key.* un paquete integrado de programas = a suite of + programmes.* * *1)a) (Rad, TV) program*programa doble — (Cin) double bill, double feature
b) ( folleto) program*2) (programación, plan) program*un programa de visitas muy apretado — a very tight program o schedule
eso no estaba en el programa! — (fam) that wasn't part of the plan! (colloq)
3)a) ( político) program*b) (Educ) ( de asignatura) syllabus; ( de curso) curriculum, syllabus4) (Inf, Elec) program*5) (RPl fam) ( conquista) pickup (colloq)* * *= agenda, programme [program, -USA], programme area, software program, catalogue, programme schedule.Ex: The session on library and information services to people with disabilities addressed on agenda developed out of the feedback from various regional groups.
Ex: Programs are available which generate alphabetical listings, including lead-in terms, reciprocal entries, hierarchical displays and other special sections of the thesaurus.Ex: Now that financial stringencies were the order of the day, libraries had to compete with the more pressing needs of other programme areas, like education, social services, and housing, for dwindling resources.Ex: In the Internet, a client is a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance.Ex: This discussion of present trends is based on a survey of course offerings as found in library school catalogues.Ex: Programme schedules are subject to change without prior notification.* actualización de programa informático = maintenance release.* archivo de programas = programme file.* centro de apoyo a los programas de estudios = curriculum material center.* colección de programas informáticos = software library.* conjunto de programas = workbench, workbench.* demostración de programa = software demo.* desactivar un programa de protección = unlock + protection program(me).* desarrollo de programas = software development.* descodificar una programa de encriptación = crack + encryption software.* ejecución del programa = computer run.* elaborar un programa = draw up + program(me).* homologar un programa = accredit + programme.* paquete de programas = package.* paquete de programas de ordenador = software package.* paquete integrado de programas = software suite.* paquetes de programas = programme packages.* poner en funcionamiento un programa = implement + program(me).* presentar un programa = present + programme.* programa académico = academic programme.* programa acelerado = crash program(me).* programa antivirus = antivirus software, antivirus programme.* programa añadido = plug-in program, plug-in.* programa autodidacta = tutorial, tutorial program(me).* programa básico = Core Programme.* programa bibliotecario = library program(me).* programa cliente = browser software, browser.* programa compilador = compiler.* programa creador de informes = report writer.* programa cultural = cultural programme.* programa de acceso a Internet = browser software.* programa de actividades = timetable of activities, calendar of events, events calendar.* programa de actuación = programme of action, action programme, action plan, operating programme.* programa de adultos = adult programme.* programa de alfabetización = literacy programme, literacy movement.* programa de alfabetización de adultos = adult literacy programme.* programa de análisis de ficheros de transacciones = log analysis software.* programa de búsqueda = search software, search software package.* programa de capacitación = training programme.* programa de código abierto = open source software.* programa de comunicaciones = communication software, communications software.* programa de conexión = logging programme.* programa de corrección ortográfica = spelling correction program.* programa de correo electrónico = electronic mail system.* programa de curso = course program(me).* programa de debate = talk show.* programa de descodificación = cracker.* programa de dinamización bibliotecaria = library outreach programme.* programa de doctorado = doctoral program(me), doctoral degree programme.* programa de dominio público = public domain software.* programa de edición de texto = editor.* programa de ejercicio físico = exercise programme.* programa de entrevistas = talk show.* programa de escritores en estancia = writers in residence programme.* programa de estudio = programme of study.* programa de estudios = course brochure, educational program(me), school program(me), study program(me), syllabus [syllabi/syllabuses, -pl.], education programme.* programa de estudios común = common core syllabus.* programa de estudios homologado = accredited programme.* programa de extensión bibliotecaria = library outreach programme.* programa de formación = training programme, training scheme, instructional programme.* programa de formación en el trabajo = in-service training program(me).* programa de gestión bibliográfica personal = personal bibliographic software.* programa de gestión bibliotecaria = library software package.* programa de gestión de bases de datos = database management software.* programa de gestión de datos = database management software.* Programa de Gestión de Registros y Archivos (RAMP) = Records and Archives Management Programme (RAMP).* programa de gestión documental = information retrieval software.* programa de gestión financiera = cash management package, cash management software.* programa de grabación en CD = burning software.* programa de humor = comedy programme.* programa de imitación = mimicry software.* programa de inserción social = Head Start program.* programa de intercambio = exchange programme.* programa de introducción a la biblioteca = library training programme.* programa de inversiones = investment program(me).* programa de investigación = research agenda.* programa + dejar de funcionar = programme + crash.* programa de la asignatura = learning program(me).* programa del congreso = conference programme.* programa del curso = course syllabus.* programa de lectura = reading programme.* programa de marketing = marketing programme.* programa de mayor audiencia = prime time show, prime time programme.* programa de medición de los recursos usados = metering software.* programa de montaje de aplicaciones = software packager.* programa de navegación por las redes = network navigator.* programa de noticias = news programme.* programa de ordenador = computer programme.* programa de orientación = orientation programme.* programa de orientación bibliográfica = bibliographic instruction program(me).* programa de prácticas en la empresa = internship program(me), internship.* programa de protección = protection program(me), software protection program(me).* programa de prueba beta = beta test programme.* programa de radio = radio broadcast, radio programme, radio show.* programa de televisión = television programme, television broadcast, television show, TV show.* programa de trabajo = work schedule.* programa de trabajo como interno residente = residency programme, residency.* programa de utilidades = utilities.* programa de viaje = travel plan.* programa didáctico = courseware.* programa educativo = educational program(me), education programme, instructional programme, learning program(me).* programa electoral = ticket.* programa en CD-ROM = CD-ROM software.* programa ensamblador = assembler program.* programa filtro = filtering software.* programa fuente = source programme.* programa fundamental = Core Programme.* programa gratuito = user-supported software.* programa informático = computer programme, software system, computer application.* programa informático comercial = off-the-shelf software, turnkey system, turnkey software system, pre-written software, commercial application.* programa informático con mantenimiento incluido = supported software.* programa informático hecho por encargo = tailor-made software.* programa integrado de gestión de bibliotecas = integrated library system (ILS), integrated library management system (ILMS).* programa intensivo = crash program(me).* programa maligno = malware, malicious software.* programa mixto de clases y práctica en la empresa = sandwich programme.* programa MOO (multiusuarios y orientado a objetos) = MOO (Multi-user Object Oriented) software.* Programa Mundial de Alimentos, el = World Food Programme, the.* Programa Nacional para las Adquisiciones y la Catalogación (NPAC) = National Program for Acquisitions and Cataloging (NPAC).* Programa Nacional para las Publicaciones Seriadas (NSDP) = National Serials Data Program (NSDP).* programa nuclear = nuclear programme.* programa objeto = object program(me).* programa para descifrar contraseñas = password cracking programme.* programa para el aprendizaje de idiomas = language-learning sofware.* programa para inventariar = inventory program.* programa personalizado = tailor-made software.* programa piloto = pilot program(me).* Programa Piloto sobre Discos Opticos = Optical Disc Pilot Program.* programa político = ticket.* programa presidencial = presidential programme.* programa principal = Core Programme.* programa puente = interface.* programa que se añade = add-on pack.* programa respiro = respite care.* programas básicos = basic software.* programas comerciales = commercial software.* programas de acceso = access software.* programas de alfabetización = literacy promotion.* programas de automatización de bibliotecas = library automation software.* programas de estudios = syllabi.* programas de recuperación = retrieval software.* programas de software libre = freeware.* programas distribuidos por el autor = shareware.* programa servidor = server software program.* programas espía = spyware.* programas espía de anuncios = adware.* programas HyperCard = HyperCard software.* programas informáticos = software, computer software.* programas informáticos comerciales = commercial software.* programas intermedios = middleware.* programas malignos = badware.* programa social = social program(me).* programas para la gestión de mapas = map software.* programas televisivos de entretenimiento = entertainment television.* promover un programa = launch + program(me).* tecla de función del programa = programme function key.* un paquete integrado de programas = a suite of + programmes.* * *A1 ( Rad, TV) program*programa doble ( Cin) double bill, double feature2 (folleto) tbprograma de mano program*Compuestos:quiz showtalk show, chat show ( BrE)B (programación, plan) program*tuvo un programa de visitas muy apretado he had a very tight program o scheduleel que viniera con su madre no estaba en el programa ( hum); I hadn't bargained on her mother coming along with her, it wasn't part of the plan for her to bring her motherme toca quedarme con los niños ¡mira qué programa! ( iró); I have to stay at home and mind the kids … what a wonderful prospect! ( iro)no tengo programa para mañana I don't have anything planned o ( colloq) I've nothing on tomorrowC1 (de medidas) program*su programa electoral their election manifestoD1 ( Inf) program*2 ( Elec) program*Compuestos:( Inf) spywaresource program* * *
Del verbo programar: ( conjugate programar)
programa es:
3ª persona singular (él/ella/usted) presente indicativo2ª persona singular (tú) imperativo
Multiple Entries:
programa
programar
programa sustantivo masculino
1
programa de entrevistas chat show
2 (programación, plan) program( conjugate program)
3
( de curso) curriculum, syllabus
4 (Inf, Elec) program( conjugate program)
programar ( conjugate programar) verbo transitivo
1a) (Rad, TV) to schedule
‹horario/fecha› to schedule, program( conjugate program);
‹ viaje› to organize
2 (Inf) to program
programa sustantivo masculino
1 (de radio, televisión) programme
programa concurso, quiz show
2 (plan, proyecto) programme, schedule
programa electoral, election manifesto
3 (de estudios) curriculum
4 Inform program
Recuerda que en Estados Unidos se escribe program, mientras que los británicos prefieren la grafía programme, a menos que se trate de un programa informático.
programar verbo transitivo
1 (actividades, eventos) to programme, draw up a programme for: han programado un ciclo de cine portugués, they've programmed a series of Portuguese films
2 (un aparato) to set, programme: no sé programar el vídeo, I don't know how to program the VCR
3 (radio, televisión) to schedule
(medios de transporte, entradas/salidas) to schedule, timetable
4 Inform to program
' programa' also found in these entries:
Spanish:
estival
- informática
- informático
- interactivo
- intermedia
- intermedio
- ofensa
- presentar
- presentación
- ribete
- sintonía
- suspender
- agenda
- ágil
- amplio
- animador
- animar
- apretado
- audiencia
- azafata
- calendario
- conducción
- conducir
- conductor
- consagrar
- cortar
- delinear
- didáctico
- documental
- echar
- educativo
- emisión
- emitir
- enlatado
- espacio
- fascinar
- infantil
- informativo
- instalar
- mirar
- nacional
- noticia
- piloto
- plan
- poner
- popular
- recargar
- repetición
- repetir
- transmisión
English:
air
- austerity
- bootleg
- chat show
- close
- computer program
- fluff
- hand-out
- informative
- intercultural
- introduce
- introduction
- live
- manifesto
- master
- news programme
- overrun
- phone-in
- pilot programme
- platform
- prerecord
- present
- program
- programme
- rehearsal
- run
- run over
- schedule
- screen
- shorten
- show
- special
- support
- switch off
- syllabus
- talk-show
- television programme
- bill
- blue
- broadcast
- chat
- credit
- curriculum
- flag
- further
- game
- look
- magazine
- Medicaid
- Medicare
* * *programa nm1. [de radio, televisión] programmeprograma concurso game show;programa de entrevistas talk show2. [de lavadora, lavavajillas] cycleprograma de lavado wash cycle3. [proyecto] programmeprograma de creación de empleo job creation scheme;programa electoral platform;programa espacial space programme;programa de intercambio exchange (programme)4. [folleto] programmeprograma de mano programme5. [de actividades] schedule, programme;¿cuál es el programa para esta tarde? [¿qué hacemos?] what's the plan for this afternoon?;Humla tormenta no estaba en el programa the storm wasn't part of the programme, the storm wasn't supposed to happenprograma de fiestas programme of events [during annual town festival]6. [de curso, asignatura] syllabus7. Informát programprograma de maquetación page layout programempezaron a llegar, cada uno con su programa they began to arrive, each with his or her pick-up* * *m1 TV, RAD program, Brprogramme;2 INFOR program3 EDU syllabus, curriculum* * *programa nm1) : program2) : plan3)programa de estudios : curriculum* * *programa n1. (de televisión, radio) programme¿cuál es tu programa preferido? what's your favourite programme?2. (de ordenador) program3. (de asignatura) syllabus -
19 market
market ['mɑ:kɪt]1 noun∎ to go to (the) market aller au marché, aller faire son marché∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ home and foreign market marché m intérieur et extérieur;∎ the job market le marché de l'emploi;∎ the property market le marché immobilier;∎ to put sth on the market mettre qch en vente ou sur le marché;∎ they've just put their house on the market ils viennent de mettre leur maison en vente;∎ the most economical car on the market la voiture la plus économique du marché;∎ new products are always coming onto the market de nouveaux produits apparaissent constamment sur le marché;∎ a new electric car has been brought onto the market une nouvelle voiture électrique a été mise sur le marché;∎ to be on the open market être sur le marché libre;∎ to take sth off the market retirer qch du marché;∎ she's in the market for Persian rugs elle cherche à acheter des tapis persans, elle est acheteuse de tapis persans;∎ there's always a (ready) market for computer software il y a toujours une forte demande pour les logiciels;∎ he's unable to find a market for his products il ne trouve pas de débouchés pour ses produits;∎ we hope to conquer the Australian market nous espérons conquérir le marché australien;∎ this ad should appeal to the teenage market cette pub devrait séduire les jeunes;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to find a ready market trouver à vendre facilement;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondré∎ the market has risen 10 points l'indice est en hausse de 10 points;∎ to play the market jouer en bourse, spéculerAmerican (go shopping) faire le marché;∎ to go marketing aller faire ses courses►► market analysis analyse f de marché;market analyst analyste mf du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;Stock Exchange market capitalization capitalisation f boursière;market challenger challengeur m;market choice choix m sur le marché; (product preferred by market) choix m du marché;Stock Exchange market commentator chroniqueur m boursier;market competition concurrence f du marché;market conditions conditions fpl du marché;Stock Exchange market crisis choc m boursier;market day jour m de marché;market demand demande f du marché;market development développement m du marché;market economy économie f de marché ou libérale;market entry lancement m sur le marché;market expansion extension f de marché;market exploration prospection f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces les forces fpl du marché;market forecast prévisions fpl du marché, pronostic m du marché;market gap manque m sur le marché;British market garden jardin m maraîcher;British market gardener maraîcher(ère) m,f;British market gardening culture f maraîchère;market growth croissance f du marché;market indicator indicateur m de marché;market intelligence intelligence f marketing, information f commerciale;Stock Exchange market maker mainteneur m ou teneur m du marché, intermédiaire mf;market mechanism mécanisme m du marché;market minimum (base sales) ventes fpl de base;Stock Exchange market order ordre m au mieux;market orientation orientation f marché;market participant intervenant(e) m,f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market pioneer pionnier m;market player acteur m de marché;market positioning positionnement m sur le marché;market price Commerce prix m courant; Stock Exchange cours m de (la) Bourse;Stock Exchange market price list mercuriale f;market profile profil m du marché;market prospects perspectives fpl commerciales;Stock Exchange market quotation cotation f au cours du marché;market rate taux m du marché;market rate of discount taux m d'escompte hors banque;Stock Exchange market rating cours m en Bourse;market report étude f de marché, rapport m ou bilan m commercial;market research recherche f commerciale; étude f ou études fpl de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;∎ he works in market research il travaille dans le marketing;market research company société f d'études de marché;market researcher chargé(e) m,f d'étude de marché;British Market Research Society = société d'étude de marché britannique;market risk risque m du marché;market rollout élargissement m du marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market size (of product) part f de marché; (of market) taille f du marché; Stock Exchange taille f boursière;British market square place f du marché;market study étude f de marché;market survey enquête f de marché;market test marché-test m, test m de marché, test m de vente;market thrust percée f commerciale;market town bourg m;British market trader vendeur(euse) m,f qui fait les marchés;Stock Exchange market trend conjoncture f boursière;market value Commerce (of object, product) valeur f marchande; Stock Exchange (of share) valeur f boursière ou en bourse -
20 sale
(a) (act, event) vente f;∎ to work in sales travailler dans la vente;∎ for sale à vendre;∎ to put sth up for sale mettre qch en vente;∎ on sale en vente;∎ sale for the account vente à terme;∎ sale on approval vente à l'essai;∎ sale by auction vente aux enchères;∎ sale on CIF basis vente CAF;∎ sale at departure vente au départ;∎ sale by description vente sur description;∎ sale and lease-back cession-bail f;∎ sale at a loss vente à perte;∎ sales and marketing vente-marketing f;∎ sales and marketing department service m vente-marketing;∎ sales and marketing director directeur(trice) m, f des ventes et du marketing;∎ sale with option of repurchase vente avec faculté de rachat;∎ sale by order of the court vente judiciaire;∎ sale by private agreement vente à l'amiable;∎ sales and profit forecast prévision f des ventes et profits;∎ sale at a reduced price vente à prix réduit;∎ sale or return vente avec faculté de retour;∎ sale by sample vente sur échantillon;∎ sale by sealed tender vente par soumission cachetée;∎ sale as seen vente en l'étatsales account compte m des ventes;sales acumen sens m du commerce;sale agreement accord m ou protocole m de vente;sales analysis analyse f des ventes;British sales assistant vendeur(euse) m, f;sales audit audit m de vente;sales budget budget m commercial ou des ventes;sales campaign campagne f de vente;sales chart courbe f des ventes;American sales check ticket m de caisse;American sales clerk vendeur(euse);sales commission commission f de vente;sales consultant conseiller(ère) m, f commercial(e);sales contract contrat m de vente;sales counter comptoir m de vente;sales coverage couverture f du marché;sales department service m des ventes;sales director directeur(trice) commercial(e) ou des ventes;sales drive campagne de vente;sales effectiveness efficacité f des ventes;sales engineer agent m technico-commercial;sales equation équation f de vente;sales executive cadre m commercial;sales expansion développement m des ventes;STOCK EXCHANGE sales fee frais m pl d'achat ou d'acquisition;sales figures chiffre de vente;sales floor surface de vente;sales force force f de vente;sales forecast prévision des ventes;sales growth accroissement m des ventes;sales incentive stimulant m de vente;sales invoice facture f de vente;sales invoice ledger journal m factures-clients;ACCOUNTANCY sales ledger grand-livre m des ventes, journal des ventes;sales letter lettre f de vente;sales literature brochures f pl publicitaires;sales management direction f commerciale ou des ventes;sales manager directeur(trice) commercial(e) ou des ventes;sales meeting réunion f de représentants;sales monopoly monopole m de vente;sales network réseau m commercial ou de vente;sales note bulletin m de vente;sales objective objectif m de vente;sales orientation optique f vente;sales outlet point m de vente;sales performance efficacité de vente;sales personnel personnel m de vente;sales philosophy optique vente;sales pitch arguments m pl de vente;sales planning planification f des ventes;sales policy politique f de vente;sales potential potentiel m de vente;sales programme programme m des ventes;sales projection prévision des ventes;sales promoter promoteur(trice) m, f des ventes;sales promotion promotion f des ventes;sales promotion agency agence f de promotion des ventes;sales quota quota m de ventes;sales ratio ratio m des ventes;sales report rapport m ou relevé m de vente;sales representative représentant(e) m, f (de commerce), VRP m;sales research études f pl sur les ventes;sales response réaction f des ventes;sales room (for auction) salle f des ventes;sales schedule programme des ventes;American sales slip ticket m de caisse;sales staff personnel de vente;sales subsidiary filiale f de vente;sales support soutien m commercial;sales support staff personnel de soutien commercial;sales target objectif m de vente;American sales tax TVA f, taxe f à la valeur ajoutée;sales team équipe f de vente;sales technician agent m technico-commercial;sales technique technique f de vente;sales territory territoire m de vente;sales tool instrument m de vente;sales volume volume m des ventes;MARKETING sales wave vague f de vente(b) (at reduced prices) soldes m pl;∎ the sales les soldes;∎ I got it in a sale je l'ai acheté en soldesale price prix m soldé
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